Max leads operations at Nova Analytics, helping Amazon sellers optimize their business performance through data-driven insights and strategic automation.
Black Friday 2025 reached $11.8 billion in U.S. online sales, up 8.3% from 2024. This marks a new record for Black Friday online spending. Mobile shopping drove 57% of transactions, a significant increase from 52% in 2024.
Toys led with +28% YoY growth, followed by Electronics at +15% (driven by TVs and smart home devices) and Apparel at +12% (winter clothing and athleisure). Home goods grew 9%, with kitchen appliances and decor performing steadily.
Cyber Monday 2025 is projected to exceed $13.3 billion, which would make it the biggest online shopping day in history. This projection is based on Adobe Analytics data tracking real-time transaction trends.
Review inventory levels immediately, calculate true BFCM profitability including discount impact, adjust ad spend based on ACoS performance, plan December replenishment (December 15 FBA deadline), and optimize listings for mobile conversion (57% of traffic).
Mobile shopping increasing to 57% means your listing must be optimized for mobile viewing. Images must load quickly, bullet points must be scannable, and titles must be readable on small screens. Mobile conversion rates are still 2-3 points lower than desktop, so mobile optimization directly impacts sales.
