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Amazon FBM Gets Major Upgrade

12/8/2025
4 min
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M

COO at Nova Analytics

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Max leads operations at Nova Analytics, helping Amazon sellers optimize their business performance through data-driven insights and strategic automation.

Quick Summary

  • Seller-set holiday configurations protect late shipment rate during planned closures
  • Custom location-based settings enable different handling times per warehouse
  • New FBM order report columns include ship-from location and delivery date tracking
  • Multi-location inventory enrollment beta opens January 2026 for multi-warehouse sellers

Nova surfaces every Amazon fee, refund, and margin shift in your live P&L, across 21 marketplaces. View it in Nova

Key Dates & Deadlines

Dec 3, 2025

Features live in Seller Central

All FBM sellers can access new settings

Dec 15, 2025

Holiday settings deadline

Configure before peak shipping

Jan 2026

Multi-location enrollment opens

Beta for multi-warehouse sellers

What's Happening

Amazon quietly rolled out several FBM improvements in early December 2025. The update addresses common pain points: managing shipping during holidays, handling multi-location fulfillment, and getting better visibility into order data. These changes give FBM sellers more control over their operations. Across the agency rollups we operate, this kind of policy move shows up in client P&L the same week it ships.

The biggest change is seller-defined holiday settings. Instead of relying on Amazon's default handling days, you can now set specific dates when you won't be shipping. This prevents late shipment metrics from tanking during planned closures like Christmas week or inventory audits.

Four New Features Explained

Seller-Set Holiday Configurations

Define specific dates when your fulfillment center is closed. Amazon automatically extends handling time for orders placed during these periods, protecting your late shipment rate.

How to set up: Settings → Shipping Settings → Holiday Settings → Add Date Range

Custom Location-Based Settings

Different fulfillment locations can have different shipping settings. Set handling times, carrier preferences, and service levels per warehouse location.

Use case: West coast warehouse ships same-day; East coast warehouse needs 2-day handling

Enhanced FBM Order Reports

New columns in order reports include: ship-from location, carrier service level, and actual vs promised delivery date. Better data for operational optimization.

New fields: Ship_from_location_id, carrier_service_code, promised_delivery_date, actual_delivery_date

Multi-Location Inventory Enrollment

Beta program for sellers with multiple warehouses. Amazon can now route orders to the optimal fulfillment location based on delivery speed and inventory availability.

Benefit: Faster delivery promises, lower shipping costs, better inventory utilization

Holiday Settings: Step-by-Step Setup

StepActionNotes
1Go to Settings → Shipping SettingsIn Seller Central main menu
2Select Holiday Settings tabNew tab added December 2025
3Click "Add Holiday Period"Can add multiple periods
4Enter start/end dates and nameExample: "Christmas Closure" Dec 24-26
5Choose handling time extension+1 to +5 business days
6Save and confirmTakes effect immediately

Pro Tip: Plan Holiday Closures Now

Set up holiday periods at least 7 days in advance. Amazon needs time to adjust delivery promises for orders already in the pipeline. For Christmas 2025, configure by December 15 at the latest.

Impact on FBM Sellers

Late Shipment Protection

Significant

No more metrics hits during planned closures

Multi-Warehouse Efficiency

High (Beta)

Optimal routing reduces shipping costs

Reporting Quality

Improved

Better data for ops optimization

Multi-Location Beta: How to Enroll

Sellers with 2+ fulfillment locations and Premium Shipping status can request beta access. Go to Settings → Fulfillment → Multi-Location Program. Priority given to sellers with geographic diversity (East + West coast, for example).

What You Should Do Now

  1. 1.
    Configure Holiday Settings Immediately: Don't wait until Christmas Eve. Set up your holiday closures now to protect your late shipment rate during the busy season.
  2. 2.
    Audit Your Shipping Locations: If you fulfill from multiple locations, review the new location-based settings. Ensure each location has accurate handling times.
  3. 3.
    Download Updated Order Reports: Check for the new columns in your FBM order reports. Use this data to analyze delivery performance by location.
  4. 4.
    Consider Multi-Location Beta: If you have multiple warehouses, the beta program could significantly improve your delivery speeds and reduce shipping costs.

How Nova Helps Track FBM Performance

Better FBM controls mean more data to analyze. Nova tracks FBM profitability at the SKU level, including fees and margins across fulfillment methods. Try Nova free for 14 days

Monitor FBM Operations with Nova:

Seller Cockpit: Compare FBA vs FBM profitability per SKU

P&L Dashboard: Track shipping costs across fulfillment methods

Daily Analytics: Monitor sales trends during holiday closures

Custom Analytics: Build FBM-specific performance dashboards

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Frequently Asked Questions

Common questions about this topic

FBM holiday settings let you define specific dates when your fulfillment center is closed. Amazon automatically extends handling time for orders placed during these periods, protecting your late shipment rate during planned closures like Christmas week.
Go to Settings → Shipping Settings → Holiday Settings in Seller Central. Click "Add Holiday Period," enter your dates and handling time extension, then save. Configure at least 7 days in advance.
Multi-location inventory allows sellers with multiple warehouses to have Amazon route orders to the optimal fulfillment location based on delivery speed and inventory availability. It is a beta program opening January 2026.
New fields include ship_from_location_id, carrier_service_code, promised_delivery_date, and actual_delivery_date. These enable better analysis of delivery performance by location.

Verified Sources

All information verified from official Amazon sources and trusted industry analysts as of publication date.

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